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About The Book Thought Leadership Lab
Aim to Be a Generalist First.
How to become a thought leader. Becoming a Thought Leader Is a Long Game. This may seem counter intuitive but to become a thought leader the ultimate specialist you should first seek to become a generalist. You are going to have to do this for years and you are going to have to repeat the same ideas over and over again.
In order to become a thought leader you are going to have to write speak produce video get interviewed and come up with original ideas about the topic you want to specialize in. Sales jargon will only dilute your message and contaminate your ability to become a thought leader. Compare courses from top universities and online platforms for free.
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To become a thought leader you must establish yourself as an authority. How to Be Seen as a Thought Leader in Just 15 Minutes a Week You may think that to be a thought leader you have to provide answers to lifes mysteries be a TED Talk speaker or pioneer a technology that turns the world on its head. To be a thought leader you have to act you have to make an impact in your field and engage with others encouraging them to learn from your advancements in your field.
In order to create compelling content you need to focus on providing genuine help. A thought leader has to be declared a thought leader by someone else. A person cant just stand up and declare hey look at me Im a thought leader A.
Content creates compounding returns on effort over time. Content marketing allows lawyers and law firms to compete effectively in todays digital landscape but it takes time. But youd be wrong.
It is the long game with a focus on relationship building not the hard sell. Becoming and remaining a thought leader is not an easy path to take. That means you have to have life experience produce valuable content and then promote it.
We see this happening a lot on platforms like LinkedIn. Establish yourself as a thought leader by stepping back from your business agenda clarifying your area of expertise listening to others and continuing your education.
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